One of my favourite questions when interviewing for new members of my team is: ‘What is your definition of relationship management?'
I will spare you the array of what I regard as ‘wrong’ answers. The answer I look for is: ‘It is a form of risk management’. Given that nobody has yet to offer this as an answer means I am either interviewing the wrong people (I know this to be untrue) or we are hard wired to think the word ‘relationship’ has softer connotations. But I believe whatever form of relationship or interaction you undertake it is fundamental you understand what you are dealing with. In other words, you should be able to properly assess the risks that you face when entering that relationship. I do not think...
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