How would you feel if you got the following letter from the organiser of a conference you meant to attend but did not get around to?
“Dear Delegate How do you feel if a client cancels an appointment at the last minute? You feel a bit annoyed as it costs you money – in lost time with other clients, in wasted travel expenses or maybe you had organised lunch – but you try to understand. Have you considered charging them? Of course not, but in an RDR world you might consider this and a move to fee charging! On average, our industry currently has a very poor no-show record with 50% of all those who say they will attend, not showing up. Even worse, the majority of people do not cancel with enough time for the organiser t...
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