Gosling's Grouse: Time for a clean sweep on fund pricing

GOSLING'S GROUSE

Only in our industry could we start with something called factory gate pricing, move onto full fat and skinny, before arriving at clean and super clean.

I am referring to share classes and their price. Is there any wonder those outside the industry think fund management is too expensive? If 75 bps is clean, how is a lower price super clean? Does that mean all the other prices were dirty, and dirty has a nasty connotation of meaning corrupt or crooked to those who do not understand. It is ironic that in an industry with so many marketers, but next to no true brands, we develop this unintelligible language that no real investor can actually understand. I suspect quite a bit of the industry does not really understand either. And to...