Thinking about India from an entertainment perspective, two characteristics rooted in its culture immediately spring to mind.
The first is an obsession with cricket, which continues to outstrip passion for all other sports, while a similar mania exists for the film industry. But these are not the only theatricals that capture the attention of India’s all-consuming middle class. Like everywhere else in the world, daytime TV for stay-at-home mums, endless kids’ cartoon shows and multiple 24 hour news channels are ingratiating themselves into households at a tremendous pace. Most homes in India have just one television, but watching TV is a communal activity that brings together the entire family and likely the...
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