Gosling's Grouse: Simplicity over choice

GOSLING'S GROUSE

Do know what an ISA is? Of course you do, you are an investment professional. It is an Individual Savings Account.

Except if you live in the real world you might think an ISA is something completely different – an Individual Science Assessment. Thousands of secondary school teachers and their pupils think an ISA has got something to do with science and nothing to do with finance. And therein lies the industry’s major long-term problem. Too many of the population have no idea what we all do and what the lexicon of acronyms means, and, most importantly, why some of them are really important. As if to prove my case a friend, who works for the government, told me he had a lump sum coming from his o...