The rise of the socially responsible company is upon us.
The days of single-minded, ruthless profit-chasing are now no longer the norm. Leading the revolution are consumers who are demanding more from their goods and services providers. So, in this new corporate environment, is being a good social citizen equally as important as turning a profit? Do these socially responsible endeavours actually contribute to shareholder value? This article seeks to investigate the varying perspectives across the market on whether bearing the corporate social responsibility (CSR) banner ultimately helps or hinders the bottom line. A company’s dedication to ...
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