Mark Polson: Why it's time for platforms to start sweating the small stuff

'It's like everyone's over the mental fug of RDR and is ready to hold the industry to account..'.

The future for platforms - and everything else in this sector actually - is all in the detail, writes platforms expert Mark Polson...

So I'm writing this from my (figurative) deckchair while on holiday in Crete - about 20 degrees, a little overcast, thanks for asking - and taking the chance to think back over 2014 so far. It's a new tax year, PS13/1 is now in force and it's too early for any honey-infused raki (simply one of the best things ever), so now's a good time to think about a uniting theme or narrative. And I think that theme might be ‘detail'. When I'm doing presentations on the platform sector I like to include a cartoon from a guy called Hugh Macleod (gapingvoid.com) which has a red monster staring ou...