Ten years ago, Apple began a revolution in the mobile phone market when it announced the launch of its first iPhone, writes Aberdeen AM chief executive Martin Gilbert.
At the time, Nokia was the pre-eminent maker of mobile phones, followed by Motorola and Samsung. Of these names, only Samsung remains in the top ranks. In one fell swoop, Apple created a product that completely changed the mobile phone market by creating the first smartphone worthy of the name. Around 40% of US smartphone users now have an iPhone and Apple has expanded the iPhone formula to the iPad and used it to further develop the iTunes and App Store software, all of which have helped power Apple to be one of the world's most valuable companies. The rise of the iPhone, and declin...
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