Grabbing the attention of first-time investors

Will we see an influx of packed solutions to entice newbie investors?

Product providers have been banging the drum about the need to educate young people and encourage inexperienced investors over the past decade, but with varying degrees of commitment and success.

However, with the regulatory onus on improving transparency and the proposition for the end investor, a focus on education was a natural evolution for providers and industry stakeholders, while the increasing financial burden on the individual on the back of pension changes has compounded the need for further guidance. This need has not been lost on firms, who have recognised their duty as gatekeepers and no doubt the eventual commercial benefits of greater engagement with new investors at an early stage. Last year, a welcome programme to invest £1m in financial education in schools w...