Attracting clients outside of the traditional wealth audience is exceptionally difficult.
Jargon is a major barrier. If we, as an industry, are committed to the democratisation of investing, we need a shift toward simpler language and more intuitive interfaces. A second challenge the industry faces is the 'advice gap', which is impeding access. Recently the Financial Conduct Authority (FCA) found that more than 85% of investors were not willing to pay more than £200 for online advice. At the same time, advisers are unwilling to advise those with limited assets - 69% reporting they had turned away potential clients in the past year. BlackRock calculates 26 million Briton...
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