Why a practical response is needed to get more women investing

Improving access to information a key step

An important new report from Fidelity International aimed at trying to unlock female financial power has succeeded in busting some long-established myths about women and their money.

It revealed women believe they are as financially comfortable as men, they make as many (if not more) financial decisions, while they are just as interested as their male counterparts in the concept of investing. However, what also comes through loud and clear from the report is women are not investing on anything like the same scale as men, with a number of barriers to entry. These include salary limitations, the burden of household costs and time constraints from work or chores. Women are also being held back by a lack of access to the right information about investing, which has a ...