Because you're worth it (and so are they)…

The brands in your washbag

There is no escaping the fact that social media platforms have helped propel the beauty industry in recent years, making the array of products more visible than ever before.

These platforms have bought us closer to the celebrities we are obsessed with mimicking, and the rapid rise of the coveted Instagram influencer has given us more reasons to feel inferior in our own skin. This is all coupled with thousands of hours' worth of YouTube tutorials each demonstrating how we too can transform ourselves from mere mortals into Wonder Woman look-a-likes. The commercialisation of the beauty industry began in 1909 when Eugène Schueller founded the French Harmless Hair Colouring Co. This later became L'Oréal and under their umbrella of world renowned brands are lines ...