Schroders Personal Wealth launches PR campaign to tackle advice perceptions

21% of people would rather see a dentist

Schroders Personal Wealth has launched a campaign to challenge people's perceptions of financial planning.

The recently-created firm's 'Wealth is Personal' campaign has come after it conducted research that found one-fifth (21%) of people said they would rather visit a dentist than an IFA. Schroders Personal Wealth said it wanted to address the "growing need" for financial advice and has previously stated its aim to become a top three UK financial planning business within five years.   Schroders Personal Wealth was unveiled in February this year and is a joint venture between Schroders and Lloyds. In June, more than 500 Lloyds and Schroders employees transferred over to the business, which...