WisdomTree enters crypto with Bitcoin ETP

Opening investor exposure to digital assets

WisdomTree has entered the cryptocurrency space with the launch of a physically-backed Bitcoin exchange-traded product (ETP).

The WisdomTree Bitcoin ETP will seek to provide investors with a "simple, secure and cost-efficient" way to gain exposure to Bitcoin through traditional financial infrastructure. The pitfalls of risk assessment in cryptocurrencies It will allow investors to access Bitcoin without the need to hold the cryptocurrency directly, store private access keys or interact with the blockchain or digital currency infrastructure "in any way", according to the firm. "I think it is pretty risky not to have crypto in your portfolio," said Alexis Marinof, head of Europe for WisdomTree, "given the d...