Aegon to scrap Kames brand as it creates £303bn global giant

Integrating European and US businesses

Aegon Asset Management is to do away with the Kames Capital brand in 2020 as it embarks on an initiative to integrate its European and US-based businesses into one £303bn AUM giant.

The move follows the merger of its senior European management team in 2018, which has responsibility for Aegon Asset Management and TKP Investments in the Netherlands, and Kames Capital in the UK. Kames Capital CIO: Dear Worried Investor The TKP brand will also be phased out, though its fiduciary and multi-manager services will be rebranded as AAM Fiduciary Services & Investment Solutions and AAM Multi-Management, respectively. The new integrated structure will see the firm apply a simplified operating model, creating a global operating management board led by Aegon AM chief execut...