First State rebrands following acquisition

To be named First Sentier Investors from 22 September

First State Investments is set to rebrand as First Sentier Investors from 22 September, following its August 2019 acquisition by Mitsubishi UFJ Financial Group subsidiary Mitsubishi UFJ Trust and Banking Corporation (MUTB).

First Sentier Investors is already the brand name for the firm in Australia, where it was formerly known as Colonial First State Global Asset Management, and the rebrand will result in no change to the business's investment teams or investment process. Mitsubishi UFJ completes acquisition of First State Investments CEO of First Sentier Investors Mark Steinberg explained the name change "reflects our desire to be a unified global business", with the brand name reflecting the firm's "heritage and ongoing purpose". He added: "'First' references our strong and successful heritage as Fi...