Heartwood Wealth Management is set to rebrand as Handelsbanken Wealth & Asset Management, with Heartwood Investment Management to become known as Handelsbanken Asset Management.
The rebrand will see changes to the names of the firm's funds, which will replace the prefix Heartwood with Handelsbanken' The multi-asset investment and private wealth management firm made the announcement as part of its decision to fully migrate to its parent brand, Handelsbanken, which acquired the firm in 2013. It said its new name of Handelsbanken Wealth & Asset Management reflects "the complementary nature and close working relationship between Heartwood and Handelsbanken". Update: Bishop confirmed as permanent Heartwood IM CEO Heartwood's wealth management business will r...
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