SLA CEO to sell Parmenion in ongoing bid to 'simplify' business - reports

Bird puts restructure plans into action

Lauren Mason
clock • 1 min read

Standard Life Aberdeen CEO Stephen Bird is to auction off IFA platform Parmenion in an ongoing bid to simplify the business, which he took over from former CEO Keith Skeoch in September this year.

The disposal of the platform, which manages £6.5bn of assets, will be managed by Natixis subsidiary Fenchurch Advisory Partners and will be formally announced to the stock exchange today, according to reports. Keith Skeoch steps down as SLA chief executive The sale comes as part of Bird's ongoing plans to simplify SLA's structure, which he has been vocal about since taking over the firm. In a statement issued to Sky News, Bird said Parmenion is a "fantastic and highly regarded business" but that the firm's offering to financial advisers needs to be simplified. Instead, the CEO said...

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