Lack of knowledge is biggest barrier to sustainable investing - Invesco

85% of clients interested in sustainable

Clients are interested in sustainable investments but a lack of knowledge is the biggest barrier to sustainable investing according to a study commissioned by Invesco.

The findings highlighted that interest in sustainable investing is strong among all generations of investors; 90% of respondents aged under 45 stated it matters that their money is invested responsibly, in addition to three-quarters of over 60s. Only 15% of total investors surveyed stated they had no interest at all. The survey showed 52% of respondents who currently do not invest sustainably expect to over the next 12 months. This increased interest was supported by 85% of advisers stating that they are already discussing ESG with their clients. However, in spite of more than three-quar...