Standard Life Aberdeen has been renamed abrdn plc and has changed its ticker from SLA to ABDN with effect from 8.00am today (5 July).
The company announced its rebrand in April as part of efforts "reshaping" the business and its growth strategy, by adopting a simplified structure focused on "three core growth vectors", including investments, adviser and personal. Caroline Connellan, the former chief executive of Brooks Macdonald, is leading Abrdn's personal wealth arm, it was announced in May. Standard Life Aberdeen set for 'modern, dynamic' rebrand to Abrdn In the coming months, all of the company's client and customer propositions will rebrand to the new name, abrdn. Stephen Bird, CEO of abrdn plc, said that...
To continue reading this article...
Join Investment Week for free
Signup and gain exclusive members-only insights - all free of charge!
- Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
- Get ahead of regulatory and technological changes affecting fund management
- Important and breaking news stories selected by the editors delivered straight to your inbox each day
- Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
- Be the first to hear about our extensive events schedule and awards programmes
