Investors have flocked to funds with a "strong brand and clear strategy", with funds managed by Vanguard and Baillie Gifford accounting for eight of the best-selling funds for the year to date, according to interactive investor.
Included in the list are the likes of Vanguard Lifestrategy 80% Equity, Baillie Gifford Positive Change, Baillie Gifford American, Baillie Gifford Global Discovery and Vanguard U.S. Equity index. Topping the best-selling funds list, however, was Fundsmith Equity, while Scottish Mortgage topped the investment trust best sellers for the year to the end of November. "Our customers have favoured funds and trusts with a strong brand and clear strategy," said Dzmitry Lipski, head of funds research at interactive investor. "Baillie Gifford and Vanguard have been the biggest winners, boasti...
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