FCA issues guidance for crypto marketing

Focus on Consumer Duty compliance

The Financial Conduct Authority has released guidance for crypto firms to support them complying with the newly introduced marketing rules.

The rules came into full effect from 8 October 2023 and, on the day, the regulator issued 146 alerts regarding firms that were not registered or authorised to promote cryptoassets. FCA sends 146 alerts in first day of crypto promotion regime The new guidance sets out how authorised firms communicating or approving crypto financial promotions should apply Consumer Duty principles to their marketing, the FCA explained. The guidance expands on what is expected of companies under the rules and refers to Consumer Duty in its practicality. It stated that promotions should be clear and...