Why investors need to care more about veganism than they realise

Traditional food consumption is changing

Although vegan diets have existed for thousands of years, practiced by many societies for religious and health reasons, veganism is now one of the fastest growing trends in the food industry.

According to a recent survey conducted by Bernstein, more than one third of millennials in the US value vegan or vegetarian attributes when purchasing food - a whopping 162% increase from 2015. Markets as mirrors: Millennials and the growth of sustainable investing The rising popularity of veganism can be attributed to three primary factors. Ongoing ethical and religious concerns over animal welfare are continuing to shift individuals towards a vegan or reduced animal protein diet, while an increasing number of academic studies highlighting the link between certain medical conditions ...