Finding the cure for cancer – it stands alongside eradicating poverty, tackling climate change and universalising human rights as having come to epitomise humanity's struggle for a better world.
It has attracted billions of dollars in funding, formed the subject of a vast, ever-expanding body of research and led to the development of numerous dedicated organisations and charities. It has inspired huge strides in science and medicine, and has both benefitted from, and brought about, cutting-edge technological innovation. So, we have seen the drive to cure cancer appear in just about every context. One area, however, that receives less attention is investment. And while investing in oncology - the branch of medicine that deals with the prevention, diagnosis and treatment of ...
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