On a war footing? Using propaganda and the V metric

Engendering better buying behaviours

Greetings from NED land. Since my last article, I have helped produce our first assessment of value (AoV) report to conclusion and publication.

Communication is a powerful tool for these new disclosures. Take the Covid-19 strategy, the largest single public communications exercise since WWII. It has brought into sharp relief the use of statistics. Roll-on: It's NOT the end of the world as we know it Suddenly, R numbers are everywhere, percentages of fractions of percentages, of unknown origin numbers, are banded and flash across our screens. It made me reflect on a recent webinar by the excellent Holly Mackay at Boring Money. She reviewed a number of AoV reports and noted good and bad points. This form of osmosis is essent...