Lucinda Gregory, investment research and guidance manager at The Share Centre, shares her top three products leading the charge in sustainable investment.
The narrative around ESG investing has traditionally focused on the younger generation's potential to influence its transition from niche to mainstream. Research we recently undertook showed 49% of Gen-Z's and 47% of millennials would be happy to make slightly less profit if the company they invest in is more aligned with their values. However, recent trading activity from our customers shows older generations also increasingly want to educate themselves on how to make ESG investment decisions and how best to align their investment objectives with their values. Analysis of our cus...
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