A healthy recovery: The issue facing the pharma industry

Getting the sector back in shape

Imagine you are a business owner and you are presented with an enormous gap in your market that needs filling and there is a dearth of competition.

But what if the products that would fill that gap are not only unprofitable, but become less valuable the more people use them? What would you do?  This is the issue facing the pharmaceutical industry, which the world depends on to provide the bedrock of modern healthcare - antibiotics. Investment in new antibiotics has slowed to the lowest rate in history, and big pharmaceutical companies have largely abandoned the field.  Modern healthcare systems are built on the ability to control infection, and our tools in that fight - antibiotics - were in crisis even before Covid-19 hit.  C...