Saving how we spend: How to better market products for the environmentally-conscious investor

Clear guidance and detail needed

The environmentally-conscious consumer will undoubtedly make daily mindful decisions about what they choose to spend their money on.

They may decide to shop locally over a large supermarket chain or consider whether a product is sustainable before they make a purchase. It is these small conscious decisions that allow them to feel they are making an impact in a world where climate change is top of the agenda. Yet, when it comes to saving and investing money, these decisions are not always at the forefront of investors' minds. It is not as simple as reading the back of an egg carton to find out how many miles the eggs have travelled to get you, before you make a conscious decision about purchasing them. Head versu...