One giant leap to success: Pivoting to growing and disruptive themes vital for companies' survival

Grasping innovation for better returns

clock • 5 min read

The fable goes that if you put a frog in a pot of boiling water, it will leap out of the pot immediately. But if you put a frog in a pot and gradually heat the water, the frog does not notice the change in temperature until it is too late.

Applied to the business world, when a company does not change its business model in a timely manner, that company will slowly die, just like the fictitious frog in the fable. Wellington launches long/short disruptive tech fund To mitigate risks that come with change, companies need to be able to see what is ahead and pivot accordingly. For investors looking to capture that corporate vision as it materialises, finding a growing and disruptive theme can be easier than deciding whether an old company can adapt to the future.  Vision begets innovation Vision is what drives an orga...

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