In the brave new world of digital luxury the revolution will be tokenised

Sector is home to huge innovation

The pace of change is dramatically accelerating in the luxury brand industry whose uniqueness has, until now, rested upon a notion of permanence and timelessness.

Innovators are emerging, enabled by the convergence of the gaming, fashion and crypto worlds, to create a new mindset as well as ecosystem around the consumption of digital art, fashion and luxury collectibles. Whether this will exist in parallel, be subsumed within, or ultimately assert its dominance over the prevailing brand and retail paradigm, is the great question facing the luxury industry. Consider the following In 2019, Dutch fashion start-up The Fabricant sold the world's first digital only dress Iridescence on the blockchain for $9,500. The item exists solely online and is...