Has the Government's new advisory group got the teeth to tackle greenwashing?

Fears group could just be an echo chamber

Consumers are increasingly clued-up and cynical when it comes to too-good-to-be-true claims by brands in the sustainability conversation, using social media as a conduit to encourage brand boycotting by targeting companies and the influencers compensated for their endorsements.

Now, the Government itself seeks to clamp down on greenwashing and make the truth of a company's impact on our planet more transparent. On 9 June, the UK Government announced the launch of the Green Technical Advisory Group (GTAG), a collection of experts tasked with contributing to the delivery of the Government's green taxonomy and attempting to tackle greenwashing, but what will this really mean for corporates and their sustainability aims? The information and guidance released so far suggests not much. The GTAG sets out to advise on problems identified by the Government, but th...