Alternative data is investors' ally against volatile markets

Don't get left behind

The current economic situation is turbulent for investors, to say the least. From the threat of a looming recession, through to rising inflation, Russia’s invasion of Ukraine and the ongoing fallout from Brexit, current market conditions mean that it is becoming increasingly difficult for investors to predict trends and make safe, reliable, and profitable investment decisions.

This volatility made headlines recently in the UK when, on 13 April, the economy unexpectedly shrank by 0.3% and the FTSE Index closed more than 100 points down. During these unstable times, it is vital that investors have all the necessary information on prospective businesses and their performance to ensure that their investments are not wasted. To do this, investors would usually turn to tried and trusted sources - such as earnings reports, SEC filings, financial statements, management presentations or press releases - to gain insight into a business's performance. While these do prov...