"Insanity is doing the same thing over and over again and expecting different results."
Today we would not think and speak so dismissively about mental illness, but this quote - whoever it is attributed to - does touch on a fundamental truth that it is not smart to expect a different result from repeating the same flawed process. This is a truth we see continually playing out to different degrees in business, politics and in society today. Yet, it is not a collective insanity that is at play here. Rather, it is the effect of biases - both conscious and unconscious. The belief that the same input will deliver a different output is clearly illogical but is in truth something...
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