Is our definition of ESG misdirecting our actions?

Recent developments in the ESG sphere have led me to ask this question: "Are we so focused on the frame that we're missing the picture?" Framing, in academic settings, is the idea that our discourse, perceptions, and approaches to an issue are as influenced by their contextual presentation as they are by their inherent nature. When it comes to ESG investing, it seems we risk becoming overly concerned with the semantics and how we define the sector - the ‘frame' - and could miss the substance or the ‘picture' altogether. The origins of the term 'ESG' reveal two distinct directions - bo...