In defence of the accidental greenwasher

With new FCA regulation on the horizon set to clamp down on misleading sustainability claims in investment and other assets, what will become of the investment managers accidentally greenwashing? Financial firms are facing the threat of increasing regulatory intervention and fines if they commit greenwashing - but it's important to distinguish between deliberate greenwashing and those who are unintentionally inflating the green credentials of their companies or investment products. With a better understanding of why and how this happens, we can all be more confident that sustainable inve...