How do asset managers avoid 'genderwashing'?

The global wealth concentrated in women's hands is expected to reach $97trn by 2024. Last year it already represented 32% of global wealth. The asset management industry, motivated by shifting attitudes as well as the clear business opportunities, is responding to the growing number of female investors by offering more products focused on gender equality. Client-led demand Various reports have found that sustainable investment, generally, is more important for women than for men, and that within sustainable investment, gender equality is one of the most desired impacts for women, af...