How to get 'impact' right - and avoid the greenwash backlash

The financial services industry has been in deep debate over exactly what ‘impact investing' is and how to quantify it. The term is still routinely being used interchangeably with ESG terminology, and this confusion can potentially pose risks for businesses or funds.  The Global Impact Investing Network (GIIN) defines impact investments as "investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return". Investors looking for financial returns that also promote social and environmental values might not see their objective...