The rapid rise and rollercoaster ride of ESG show both the opportunity and the challenge that lies ahead for impact investing. ESG's woes have been largely self-inflicted. It's an acronym whose meaning has been bent to the purpose of whoever is using it. In meaning all things to all people, it has come to mean nothing clear to anyone. Regulators are working fast to fix this, but impact investors need to take note. ‘Impact' is a powerful brand, but it is also a movement with an important purpose. To safeguard that purpose, those in the impact world need to protect the brand so that it...
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