FundCalibre Elite Radar: Artemis Leading Consumer Brands

Deep dive into Elite Radar fund

My three decades within the investment industry have proven unequivocally to me that there is a huge “me too” influence when it comes to product launches.

Plenty of examples come to mind - 130/30 funds, absolute return, technology and best ideas to name a few. Not all bad, but the quest for market share often results in a market proliferated with products, based on short-term dreams rather than long-term goals. FundCalibre awards five 'Elite' ratings to funds So it is refreshing to see a fund that appears to break new ground by tapping into a series of long-term changes in the global economy - while also investing in products with a proven history of performing. The kicker is that the fund even invests in firms that target customers who...