Skandia has stepped up the pressure on peers in the platform space after moving to undercut competitors on key funds including Neil Woodford's Invesco Perpetual Income and High Income funds.
Cofunds sales and marketing director Alastair Conway is leaving the platform after five years.
Some of the UK's major platforms are considering writing to the FSA to complain about Cofunds, arguing the largest fund platform in the country is prohibiting easy re-registration.
Cofunds has extended its lead as the UK's largest platform, with assets rising to £45bn, according to the Platforum's latest pricing guide.
PIMCO has listed 23 funds across a number of IMA sectors, including the £20bn Total Return Bond fund in the Global Bond sector, managed by Bill Gross (pictured).
Brett Williams, the former head of platform giants Skandia and Cofunds, has moved into the EIS market with a series of launches through his new venture Old Burlington Investments (OBI).
The technology firm behind the Cofunds platform is in talks to run a full platform service for the company, Investment Week's sister title IFAonline understands.
Cofunds is planning to target life companies failing to attain traction in the platform market.
Cofunds' ‘explicit pricing model' has gone live today, with 1,700 clean share classes from 85 fund groups.