Stock Spotlight: Barbie movie offers 'major tailwind' to Mattel as traditional business struggles

Stock price up 12.1% in 2023

The Barbie movie offers a "major tailwind" to Mattel despite the continued decline of its traditional toymaking business, although the benefits for the firm remain to be seen.

The firm's recent second quarter results, published last month (26 July), revealed net sales had dropped 12% to $1.1bn, with operating income halving to $63m. Despite this, its stock price has risen 14.6% year-to-date, according to data from Morningstar Direct, as investors see the potential in future motion pictures. However, the stock remains 10.2% in the red over a one year horizon. Odey's downfall: Why governance and D&I matter Barbie, Mattel's first major theatrical firm, has been a huge success, becoming the highest grossing film by a single female director in history and...