The Financial Services Compensation Scheme (FSCS) is poised to launch a new consumer awareness campaign next week, after its chief executive admitted its previous £4m drive had failed.
This second tranche of the ad campaign will emphasise protection and reassurance to consumers and will focus on ‘savings' protection. The FSCS strategy will be to target consumers at key stages of their lives, for instance, when saving for retirement, education, planning a wedding, and home improvements. Chief executive Mark Neale said last year that the FSCS had been unsuccessful in increasing public awareness of saver protection despite spending £4m on an advertising campaign. He said that advertising may not be the best way to reach the public and hoped more information on the F...
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