FSCS launches celeb-heavy £3.3m awareness campaign

The Financial Services Compensation Scheme (FSCS) has launched a new consumer awareness campaign, starring five celebrities, which it hopes will increase awareness of the scheme to 70% of savers.

The campaign, which launched today with Fearne Cotton, seeks to up the FSCS' profile in its role as protector of savings and compensation scheme from 63% to 70% by March 2019. The campaign for the 2014/15 financial year will cost £3.3m but the cost of the celebrities is "minimal in the overall programme of awareness", the FSCS said. It is funded by the levy collected from the deposit sector, mainly banks. The campaign will run to the end of March 2015, alongside the FSCS' wider marketing programme and will involve celebrities from the world of music, entertainment and sport. Las...