Coram AM rebrands as MitonOptimal; Unveils model portfolio service

Follows Minerva acquisition earlier this year

Coram Asset Management is to change its name to MitonOptimal (UK), as it also launches its model portfolio service (MPS) following the acquisition of discretionary fund manager Minerva Fund Managers in July.

The Coram brand will be retained across the multi-asset funds and no fund names will be changed but James Sullivan, director at MitonOptimal (UK) and founder of Coram, said the decision was a "natural evolution" of the firm. The move comes after MitonOptimal International's acquisition of Coram in June 2016 extending the two firms' relationship that dates back over a decade. Sullivan (pictured) said: "Since the acquisition of Coram by MitonOptimal last summer, significant progress has been made within the UK business, and rebranding to reflect the identity of the wider international g...