Stock Spotlight: Peloton faces an uphill climb as pandemic high ends

Down 91% in the last year

Elliot Gulliver-Needham
clock • 4 min read

Peloton has been on a “wild ride” in recent years, with its share price soaring at the beginning of the pandemic and then plummeting 91% in the last 12 months, according to Morningstar data.

Despite the crash, some analysts believe the company remains a dominant player in the fitness world. Mark Dunley-Owen, portfolio manager of the Orbis Global Balanced fund, explained that prior to the Covid-19 pandemic, Peloton had fewer than 600,000 paying subscribers - plus friends and family - doing 150,000 workouts a day. Fast forward to today, the company has nearly four million paying subscribers doing 1.5 million workouts a day, he said, adding that the firm's engagement and satisfaction metrics "are the envy of other companies". "This is partly because of Peloton's community...

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