ASI's Martin Gilbert: What is the 'new normal'?

Closing one chapter and beginning another is not easy

clock • 2 min read

What is the 'new normal'? This has been a frequently discussed question over the past few months as we look at how Covid-19 has impacted peoples' lives, economies and companies around the world.

There is no definitive, overarching answer. Rather, the pandemic has and will affect people, countries and businesses in different ways, given their individual circumstances.  One part of my own 'new normal' is completely unrelated to the coronavirus. It starts at the end of this month when I leave Aberdeen Standard Investments and commence the next chapter of my life. Given I co-founded Aberdeen Asset Management in 1983, I have been involved with the business for the majority of my life. It is a big change for me. The virus has actually helped and eased me into this. For exampl...

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