Focus on adding value underpins Swiss & Global group strategy

Joanna Faith discovers how Swiss & Global Asset Management is carving a place for itself by offering specialist investment funds

“Adding value” is by far Beat Egger’s favourite phrase. Throughout our conversation, Swiss & Global Asset Management’s head of international sales and distribution, uses the expression persistently, emphasising its importance in every part of the business from penetrating the UK market to contributing to the growing Absolute Return sector. Egger believes the fund management industry is so congested that without “adding value”, groups entering the market are only set to fail. So how does S&G add value? Customer-focused solutions, reliable performance, and innovation are the three pilla...